In an interview to Thansettakij Thai newspaper, TAT Governor Yuthasak Supasorn said that his organisation planned to focus less on revenue from foreign travellers, and more on domestic tourists.
TAT estimates 6.5 million foreign travellers in 2021, generating around Bt347 billion in revenue.
Meanwhile, 160 million tourists in Thailand are expected to generate around Bt870.4 billion.
He added that Thailand’s tourism would see a V-shaped recovery from the present situation.
The TAT will kick off campaigns to woo foreign tourists in April. The governor expected at least 15,000 foreigners to visit Thailand in the third quarter of this year.
Initially, the TAT had targeted 100 million persons/times domestic tourists. However, to achieve its revenue target the organisation aimed to increase tourists by 50 to 60 million/times.
The main tactic to stimulate domestic tourism is to encourage travel on working days. The TAT is holding discussions to run stimulus campaigns linked to local holidays of each region.