"Retail Sector"

To cash in on the growth of urbanisation in Thailand, Tesco Lotus is redefining its proposition to better serve the needs of urban customers. It aims to do that through differentiated product offerings and an omni-channel shopping experience.

THE EXPANSION of distribution channels to physically cater to shoppers in front of their homes, along with enhancing Big Data analysis to capture purchasing behaviour of individual shoppers, have recently emerged as two major new strategies by major retailers.

SALES at the nation’s big retailers posted growth of between 2.8 and 3 per cent for the first nine months of |the year, said the Thai Retail Association (TRA), boosting optimism for continued growth to close out the final quarter.