Assada Kaeokhiao, president of the Whizdom brand, identifies Whizdom’s main target as the new generation interested in lifestyle innovations and a learning and sharing society. “For this reason, we are continuing to develop the lifestyle of the new generation,” he said, adding that Whizdom already has 2 brand ambassadors, Urassaya “Yaya” Sperbund and Prin “Mark” Suparat, who both represent the innovative new-generation lifestyle.
“Since the beginning of the year, MQDC has spent more than Bt40 million setting up the Whizdom Club to be a multifunction space as part of the Whizdom Society. It is not just co-working space but a space to create a learning society and meet the needs of the new generation’s lifestyle. It has been in service since February, with an average of 4,000-5,000 users each month. It has been open 24 hours a day since the beginning of July,” added Krissayuth Chavavitayatham, vice president of Whizdom Society by MQDC. “We also have activities organised for Whizdom members and the general public that will help develop skills and give inspiration in various areas throughout the year to enhance the quality of life, security, and health of residents to live a quality life full of happiness every day. In the first half of the year, Whizdom Club has hosted 20 activities for which over 1,000 people have registered.
“MQDC will continue to build a learning and sharing society that will support the new generation in the world stage. In the near future, MQDC plans to launch additional Whizdom Club overseas, starting with India.”
Naphat says he’s delighted to have been selected as Brand Ambassador. “I accepted the position because the brand has a clear objective: to be a representative of the new generation. I want to inspire and encourage the new generation in creating useful things and this made me recognise that both Whizdom and I had the same purpose in supporting social change, starting from the Whizdom Club, which will inspire and empower the new generation,” he said.
“Whizdom Society by MQDC continuously creatdes activities to support the sharing and learning society, such as the Bright Start Breakfast, which provides free breakfasts to all Whizdom residents. The initiative reflects our understanding of the behavior of the new generation, who have to rush in the morning to study or work, with no time to eat breakfast. And the Whizdom Scholarship project now supports a new scholarship model, which provides grants to students along with accommodation in Whizdom condominiums. A new activity I will have the opportunity to join is Re-forest, which helps restore forest at Khao E-to in Prachin Buri Province, working alongside people from various organisations. I believe these activities will help the new generation develop, with both good actions and inspiration in creating new things for our society and the world,” Nine said.
Published : Jun 07, 2022
Published : July 29, 2019