Mon, June 27, 2022


Vertiv eyes expansion in Myanmar after rebranding

VERTIV, formerly Emerson Network Power, a global technology provider which supports mobile and cloud computing markets with power, thermal and infrastructure management solutions, is set for business expansion in Myanmar with the launch under its new branding on Friday.

Anand Sanghi, Vertiv’s president for Asia, said that the firm would bring the latest technologies to Myanmar, as it could leapfrog to catch up with the development of other Asian countries.
“We have been doing business in Myanmar for over 25 years through our partner, Aung Myanmar Co. Myanmar is a very strategic and important market for Vertiv. This economy is at a very early stage of development and we can help it grow further,” he said.
According to Sanghi, deep understanding of data centres, communication networks, and industrial and commercial facilities coupled with its innovative products, solutions and service network sets the firm apart from its rivals.
The firm has turnkey data centres which combine power, thermal and monitoring in a rapidly deployable solution that is more cost effective and efficient than traditional data centre builds, he said.
Sanghi said that Myanmar’s significant telecoms sector reforms had motivated the firm to expand.
“When I first arrived here in 2013, most people did not have a mobile phone. It cost more than US$1,000 to buy a SIM card. Now more than 50 million mobile phones are present in Myanmar. This is just an example of how technology is transforming the country, getting everybody connected and improving the quality of life,” he said.
The firm will build on the broad portfolio of product and service offerings for power, thermal and IT management capabilities it previously offered as Emerson Network Power, including its flagship brands ASCO, Chloride, Liebert, NetSure and Trellis. This follows the global campaign to rebrand Vertiv as a standalone company after completing the sale to Platinum Equity. 
Paul Churchill, Vertiv’s vice president for Southeast Asia Sales, said that rebranding aimed at flexibility to move faster in the market, stronger relationship with its customers, and providing better products and services.
“All the major companies here are already our customers. Our expertise is already recognised in this marketplace. We are seeing a lot of new customers and more foreign investment from China, Japan, America, Europe and other countries coming to Myanmar,” he said.
Churchill said that their products were specifically designed for developing countries like Myanmar, where there is limited electricity with frequent blackouts especially in the rainy season. He set an example of the firm’s success in similar markets with power outages including Pakistan, India, China, and the Philippines, particularly during the period of natural disasters. 
Pichet Ketruam, Vertiv’s managing director for Indochina, said the firm would focus on five core areas – telecommunications, government projects, banking and financial services, cloud and collocation services and infrastructure development. 
“Telecom and collocation are some of the biggest markets here in Myanmar. We are working closely with our local partners to bring our solutions to more customers and to support their critical infrastructure,” he said.
The firm opened its office in Yangon in 2014. It now has a workforce of 16 staff and will expand to 100 when it embarks on bigger projects implementation. It also has young and hardworking engineers based in Yangon, Nay Pyi Taw, Mandalay and Myitkyina to provide 24-hour services daily. 
Daniel Sim, Vertiv Asia’s director for channel business, said the firm recently signed with KMD, Myanmar’s leading technology services, as its authorised distributor and is also cooperating with two leading local banks. It also has over 25 resellers and three solution partners – Aung Myanmar Co, Lan Tro Vision, and Sun Htun Co. 

Published : May 28, 2017