He will be responsible for the supervision of Siam Piwat’s retail and innovation under the leadership of Chadatip Chutrakul, chief executive officer of Siam Piwat Group, to guide future development of strategies and business models for the group.
“Currently, Siam Piwat Group is seeing an expansion in its business," Chadatip said. "It is our commitment to deliver novelty through new project developments, retail formats and novel lifestyle concepts to reinforce its position as the ‘Icon of Innovative Lifestyle’. To accomplish our mission, Mr Sanchai Thiewprasertkul has been invited to join and further strengthen the team. Given his unique depth and breadth of experience in retail management and information technology recognised in the innovation industry, it is the company’s conviction that Mr Sanchai Thiewprasertkul will make significant contributions to our efforts to strive towards a stronger position and exert its leadership as ‘Thailand’s top retail and real estate developer’ that has been behind countless phenomena of the era and will continue to offer novel experiences to its customers through the years.”
Sanchai holds a bachelor's of science from the Faculty of Science, Chulalongkorn University, a master's of engineering from the Asian Institute of Technology (AIT), a master's of business management from the National Institute of Development Administration (NIDA), and a certificate from the Advanced Management Program at Harvard Business School. He has led various organisations and agencies such as Wang Petchaboon Co, Advanced Info Service, Samart I-Mobile, ITV, Teleinfo Media, Berli Jucker and Big C Supercenter.
Wanchai specialises in marketing, management and strategies for innovation and retail, and has visiting professorships at the NIDA, Assumption University and Bangkok University. He is also a columnist whose articles on marketing developments appear in Brand Age and the author of "Advanced Integrated Strategy".
Published : March 09, 2017
By : The Nation