Automaker Porsche is taking the next step in its digitalisation campaign, opening a new site at the Silicon Valley.
The German company said that by opening a new site in Santa Clara, in California’s Silicon Valley, Porsche Digital is beginning its activities in one of the world’s most important centres of innovation and digital leadership.
Above all, the aim is for Porsche Digital to work in partnership with innovators and leaders in new technologies, as well as cooperate with venture capital companies. Porsche also wants to invest directly in new companies that offer ideas and solutions for the digital future. Porsche Digital, the US subsidiary of Porsche Digital GmbH, is set to employ around 100 people.
Its mandate is to recognise digitalization strategies and trends in the US market more quickly and to be able to develop and test solutions for Porsche – making its proximity to technology enterprises and start-ups of particular importance. The office will focus on the topics of digitalisation, connectivity, and smart mobility.
“The car is the ultimate mobile device of the future, and the future is being written in Silicon Valley,” said Thilo Koslowski, managing director of Porsche Digital. “This means it is particularly important to be right next door to leading IT companies in the USA, as this allows us to identify trends early and invest in new technologies at the right time. In addition to our own potential for innovation, above all we want to form strong partnerships.”
The company has already invested in the venture capital fund E.ventures US.
Published : May 19, 2017
By : Agencies Stuttgart/Santa Clara