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FRIDAY, December 02, 2022
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Dawn – Inspired by Fashion makes Asian premiere at Auto Shanghai 2017

Dawn – Inspired by Fashion makes Asian premiere at Auto Shanghai 2017

WEDNESDAY, April 19, 2017

Luxury carmaker Rolls-Royce used the 17th Shanghai International Automobile Industry Exhibition (Auto Shanghai 2017) on Wednesday for the Asian debut of its “Dawn – Inspired by Fashion” bespoke line-up. 

On its stand, Rolls-Royce displayed a range of “Inspired by Fashion” models. These included the darker and more edgy Wraith Black Badge and Ghost Black Badge, and an exclusive bespoke model for the China market, the Ghost Sartorial Collection.
“Dawn – Inspired by Fashion” was recently revealed at the Geneva Motor Show. As the spring/summer 2017 couture collection of Rolls-Royce, ‘Dawn – Inspired by Fashion’ aims for what the company calls a perfect symphony of Rolls-Royce and haute couture.
“Rolls-Royce and the world of haute couture have long been bound by a common philosophy – taking the very finest materials and crafting them into the most exquisite and desirable luxury goods as expressions of our clients’ taste and lifestyle,” said Leon Li, director of Rolls-Royce Motor Cars, China.
Under the stewardship of design director Giles Taylor, Rolls-Royce Bespoke designers selected the palette of Andalucian White upon which to base three vibrant colours of the cars’ soft-top roof – Mugello Red, Cobalto Blue or Mandarin.
The special edition of “Dawn – Inspired by Fashion” that Rolls-Royce presented at Auto Shanghai 2017 is in the Mugello Red colour scheme. On the outside, the Dawn convertible’s Andalucian White is accented by a hand-painted Mugello Red coachline, reflecting the identical splash of colour provided when the soft-top roof is in place.
The classic black-and-white colour scheme sets the tone for the interior of the Dawn. Its dashboard is created in Piano White with aluminium particles resulting in a silk-like appearance, evoking the metallic fabrics seen on this year’s catwalks, while the car’s coachline, steering wheel, seats and door pockets are adorned in Mugello Red. 
The door pockets are lined with fine silks, featuring an abstract representation of the Spirit of Ecstasy hood ornament with each emblem set precisely at 55 degrees to complement the lines of the door.
“Black Badge is a lifestyle statement that represents the alter-ego of Rolls-Royce,” said Torsten Müller-Ötvös, chief executive of Rolls-Royce Motor Cars. “It’s made for the risk-takers and disruptors who break the rules and laugh in the face of convention. The patrons of Black Badge are driven by a restless spirit. They play hard and they change the world.”

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