Wed, August 17, 2022


ASEAN beauty trade show to highlight innovations in growth industry

UBM Asia (Thailand) will stage the ASEANbeauty 2017 trade show on April 27-29 at BITEC Bangna.

The event will highlight innovations in the industry, with seminars to help Thai entrepreneurs move towards the Thailand 4.0 technology goals. 
M. Gandhi, managing director UBM ASEAN Business, said the beauty industry has become one of the world’s great investment opportunities, with an average annual growth rate of around 4.5 per cent in the past 20 years.
The global cosmetics industry is worth roughly Bt9.3 trillion, of which Bt500 billion is from Asean. Thailand is now achieving the highest cosmetics exports among Asean nations and the market is worth approximately Bt280 billion - more than a half of the Asean market. Hence, this is an industry that Thai entrepreneurs should not overlook. 
“According to the success of ASEANbeauty 2016, this year, we have to expand the exhibition area by 100 per cent to accommodate growing numbers of participating entrepreneurs and investors who come to connect with new business partners from around the world,” Gandhi added. 
“ASEANbeauty 2017 can be regarded as the biggest beauty showcase in the Southeast Asia region. The number of visitors is expected to increase by 20 per cent for this year’s show. 
“Moreover, with regard to Thailand 4.0, the event will highlight innovations in beauty product development as well as interesting seminars with an aim to encourage participating entrepreneurs to sharpen their business vision.”
Anuchana Vichvech, project director at UBM Asia (Thailand), said: “ASEANbeauty 2017 aims to increase the ability and performance of Thai entrepreneurs. Although we are now trusted and regarded as the best in the Southeast Asian region - we cannot be static. 
“Investors are moving their production base to Thailand and new competitors emerge every day. Likewise, it is the time for Thai entrepreneurs to expect to grow in the global market.”
Vichvech said Thailand exported beauty products to a wide range of countries, with Asean, Japan, Australia and China being the main markets. 
“To expand to the global marketplace, with the country’s strengths in manufacturing ability and natural ingredients such as Thai herbs, Thai entrepreneurs need to eliminate their weakness by being informed of appropriate marketing strategy, unique packaging design and assuring product quality with researchers,” Vichvech said. 
“Therefore, the event will feature seminars from experts in these mentioned fields.”

Published : March 29, 2017

By : The Nation