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 CPN injecting Bt70 m into its Songkran celebrations 

CPN is investing Bt70 million baht to “fly high” in the era of tourism 4.0, continuing with its Thai pop culture offering at the company’s “Thailand Songkran 2017”event.

CPN said the event would support the country’s tourism 4.0 policy and create a “centre of life’ for the Songkran Festival to cater for the new generation of Thai New Year revellers by connecting technology to the “festive lifestyle”. 
It said revellers can enjoy the cool vibes and freshness of a digital ping-pong pool, water-gun laser war, LED water tunnel and high pressure hydro-tower as well as highlight events such as a foam party, concerts from popular artists and fashion shows.
The fun and safe activities are focused on helping conserve Thai culture and Thailand’s image, the company added, and will be accompanied by a number of promotions and gifts that will be available from April 10-19 at CentralWorld, CentralPlaza and CentralFestival. All up, the company’s 17 branches nationwide are involved.
Pakorn Partanapat, chief operating officer of CPN, said: “The Songkran Festival has been recognised by many as an international festival and is mentioned around the world. The number of tourists visiting Thailand during the Songkran Festival period increases every year and this is the peak season of the year. 
“The total number of flights within the country has increased 10 per cent from last year and this will help to create a bright economy for 2017 and generate over Bt10 billion in cash revenues for Thailand, reflecting confidence from both consumers and tourists alike. 
“The festive vibe will encourage people to come out and participate in the water-splashing activities and enjoy shopping, eating and buying souvenirs. This is also the best opportunity for family reunions and bringing all people together.”
Pakorn said CPN had created Thai ‘pop culture’ by combining creative ideas with advanced technology in order to make the company’s shopping centres the hub of the “new lifestyle” at every festival. 
CPN’s 17 branches will hold “signature events” during the Songkran Festival.

Published : March 29, 2017

By : The Nation