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Staying Zen: the coolest place for guys to shop

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Zen Department Store recently completed a revamp of its 11,000-square-metre fourth and fifth floors, spending more than Bt200 million on renovations designed to meet all the requirements of the new generation lifestyle experience.

The transformed “Men & Unisex” zones on the were unveiled this month with a showcase of the latest collections from more than 300 leading fashion brands.
Celebrities Sukollawat “Weir” Kanarot, Darvid “Tae” Kreepolreuk, Tanapol “Tee” Jarujittranon and Itthipat “Got” Thanit joined models on the catwalk for the stylish fashion show “Men on the Move”, which ended with a mini concert by Apiwat “Stamp” Eurthavornsuk. Spotted in the crowd were Jarudech Boonyasit, Suriyon Sriorathaikul, Nutthapong Piboonthanakiat, Niti Ekpathomsak, Kunakom Polpanich, Ratt Maneeratana, and Norraphat Vilaiphan.
The celebrity-packed event got off to a great start with live music by indie singer Twopee. DJ Tob manned the decks for the funky soundtrack to the fashion show, which mixed and matches separates from well-known fashion brands. 
Store president Natira “Oad” Boonsiri said: “To meet all the demands of new generation lifestyles, Zen Department Store spent more than Bt200 million on emphasising our leadership by revamping the zones on fifth and fourth floors. Our latest project creates vivacious and colourful feelings for every customer and is the perfect destination for shopping and daily activities of cool urbanites.”
Celebrity Jarudech “Ford” Boonyasit was enthusiastic about the revamp, telling the press that he occasionally goes shopping with his mother. “Zen’s new zones really respond to my needs because I shop more comfortably with my mother. I prefer unfussy clothes and accessorise with cool items to jazz up my look and Zen has everything I need.”
The Unisex zone on the fourth floor boasts a Sports Fashion Zone, a Unisex Fashion Zone divided into Cutting-Edge Street, Sneaker and Activewear and Designer Denims, while the Men’s Zone on the fifth floor is home to Topman, a Smart & Contemporary Business Zone, Bags & Men’s Accessories Zone, Watch Zone, Men’s Furnishings Zone, Alto Coffee Roasters, and Barbersmith, a barbershop by Baberford. 

Published : April 18, 2018

By : The Nation