The singer not the song
A collaborative project between GMM Grammy and Line TV has the label’s stars taking on new roles
Once happy to save their talent and energies for the recording studio and stage, GMM Grammy’s bands and solo artists are now getting involved in selling themselves to their fans, working with the major label and Line Thailand on online content marketing under the slogan of “Beyond Music x Breakthrough”.
“It’s not just about music videos but includes a range of activities and events, among them fan meetings, school tours, meet and greet and mini concerts. All of these will be held throughout this year. We believe that artist content is important and are confident that our artists, musicians and singers can immerse themselves in it,” says Phawit Chitrakorn, chief executive of GMM Music at GMM Grammy.
“We are focusing on TV reruns, original content and music to go with those activities. More than 70 per cent of people today listen to music on their mobile phones. We want to make a difference but can’t do that with music only. We have to add different content related to those songs to generate more interest in Line TV. Grammy is a very important partner and will help our music experience become reality,” adds Kawin Tangudtaisak, director of content business at Line Thailand.
For the purposes of the collaboration, GMM Grammy’s bands and solo artists are categorised into two segments: “Premium Music Content” and “Artist Content”. “Premium encompasses direct content from bands and artists’ and includes “Exclusive Music Video”, “Fan Meeting” with popular artists Pongkool “Pop” Suebsung, Pramote “Oat” Pathan and Palitchoke “Peck” Ayanaputra, “Live Event Session” with Jetset’er, Mu Muzu and Chanakan “Atom” Ratanaudom, and “Genie School Tour” featuring Cocktail, Palmy, Potato and Paradox.
Artist Content will see the musicians take on new roles through 12 programmes to be aired on Line TV this year.
They are “Tai Ria Rad” by Supol “Bell” Phuasirirak, “Noo Paowalee Mee 300” by Paowalee Pornpimol, “Tiew Baan Phi Mike” by Mike Piromporn, “MBOKE” by Thanawat “DJ Nui” Prasitsomporn and MBO’s artists, “Kids Rock” by Retrospect’s Chanattha “Nap” Saisila featuring young rock band Overdose, “Ha Tae Lem” by Pramote “Oat” Pathan, “Why Always Oat”, also by Pramote, “Term Fun Khon Baan Klai” by Pai Pongsatorn, “Padox Tour” by Paradox, “Song Plaeng” by Ekkachai Euasangkomsert, “Sabaidee” by Tai Orathai, and “Behind the Song” by Nitipong “Dee” Honark. Each programme will comprise 10 episodes and be shown over three months.
“I’m used to recording parties or get-togethers on film. I always bring my camera with me, because I never know when I will see something interesting. I find out about the happening scenes from magazines and from other photographers’ works. Some of the images have a weird and unusual beauty, such as the one of members of a lion dance troupe eating noodle soup on the street which is in direct contrast to a businessman in a suit doing the same thing. When I see something that attracts my attention, I immediately pick up my camera,” says Bell Supol, a graduate of the Faculty of Communication Arts at Assumption University, who is never without his two Leicas and his Contax.
“Photographs are like my diary. They are a record of my life. Sometimes, a photograph reminds me of a story. When I open the images one by one on my computer, I relive those moments. I’m not a professional, just someone who likes taking photographs and recording moments. Mostly, I upload my images to Instagram.
“With ‘Tai Ria Rad’, fans will see another side of me. They may think they can read my character from my songs but this programme will uncover my lifestyle and my photography angles as well as those of other artists who will be my guests. The point of interest for this programme is taking photos and challenging guests to show their abilities within a limited time,” adds the pop singer.
The first episode of “Tai Ria Rad” has the Nanglen Music Festival as its setting and features Zeal’s singer Prach “Peck” Pongchai. It will air on Line TV next Tuesday at 6pm. Paowalee Pornpimol’s reality show “Noo Paowalee Mee 300” goes out the following day at the same time.
“The 300 refers to the Bt300 I can spend in each of the episodes at places like Phahurat Market, where I have to look for clothes. It’s not going to be easy – everyone knows that clothes there cost more than Bt300,” explains the luk thung star.
“My show is a semi-reality programme when I work to develop this young rock band, Overdose, who have become popular on YouTube, and turn them into a mature act,” explains Nap Chanattha, frontman of Retrospect.
“I don’t think their dream is very different from ours. I will make suggestions on everything from making music to sharing happiness with the audience. Other rockers will also offer suggestions. And in the end, the young rock band will share the stage at Retrospect’s concert.”
Pramote “Oat” Pathan will don a talk show host hat for “Ha Tae Lem” to be aired in May. “Why Always Oat” follows in June.
“I want my talk show to feature a female guest and we’ll talk about her personal life – what colour sheets she likes best or her preferred style of pyjamas, for example. ‘Why Always Oat’ gets its name from the ‘Why Always Me?’ slogan printed on [footballer] Mario Balotelli’s shirt. I would like everyone to know more about me, both the positive and negative. We’ll end with a concert,” says Oat Pramote.
Songwriter Nitipong “Dee” Honark is also showing his face on Line TV in the programme “Behind the Song” to be aired in November.
“We will present songs going back 20 or 30 years and give their background, show the atmosphere and mood as well as events from way back when,” Dee says.
“Older people will be reminded of their youth and youngsters will get to learn the songs that have been covered in more recent times. We will also talk to and about singers, songwriters and producers.”