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Book fair cashes in on BuppeSanNivas popularity

Book fair cashes in on BuppeSanNivas popularity

MONDAY, April 09, 2018

THE ANNUAL book fair in Bangkok this year attracted 1.8 million visitors, with items related to “BuppeSanNivas” (Love Destiny) selling like hotcakes.

BuppeSanNivas, now a hugely popular TV series, is based on a novel of the same name. It tells the story of characters from the Ayutthaya period. Several characters are based on real-life historical figures, including King Narai and Greek Constantine Phaulkon, who lived in what is now Thailand more than three centuries ago. 
“We have noticed that academic books and novels based on history are seeing huge interest from readers because of the BuppeSanNivas influence,” the president of the Publishers and Booksellers Association of Thailand, Suchada Sahasakul, said on Monday. 
The association organised the 46th National Book Fair and 16th Bangkok International Book Fair 2018 at Queen Sirikit National Convention Centre from March 29 to April 8. Suchada said readers apparently were now keen to know more about history after watching BuppeSanNivas. 

Book fair cashes in on BuppeSanNivas popularity
Jindamanee, Thailand’s so-called first textbook, has become a big hit after the series mentioned it in some scenes. 
During the recent book fair, about 10,000 volumes of Jindamanee were sold. 
“This is a trend of entertainment inspiring the search for knowledge,” Suchda said. “People are having fun searching for knowledge.”
According to her, an encyclopedia in the Thai language also saw good demand because of the reference to the Chaiwattanaram Temple, which appeared in some scenes of BuppeSanNivas. 
Youth were the biggest visitors to the recent book fair. The second-biggest visitors were those in the working age group.