Kumamon’s licensee in Thailand contract ceremony 

Kumamon was designed to always have a smiley face to welcome and give happiness to visitors on behalf of Kumamoto prefecture. His red cheek represents Kumamoto because this prefecture used to be called “land of fire” as it has the active volcano, Mount Aso. 
Boonkiet Chokwatana, chairman of ICC International, importer and distributor of more than 200 leading brands, decided to sign the contract as Master Licensee of Kumamon character rights in Thailand; under nurture of Viritpol Chaithavornsathien, Vice President, ICC Internaltional PLC, to monitor usage of Kumamon character, both when being used on products and media; with Takahiro Noda, President of ADK Emotions Inc, Licensor of Kumamon character rights globally.
Shiro Sadoshima, Japanese ambassador to Thailand; Ikuo Kabashima, governor of Kumamoto Prefecture and Boonsithi Chokwatana, chairman of Saha, attended the Bitec event.