The funds raised from the collaboration, called (AirAsia)RED, are to be channeled directly to support HIV/AIDS-related programs in ASEAN, where according to UNAIDS' 2017 data 1.8 million people are HIV positive.
(RED) CEO Deborah Dugan said her organizations is excited about working with AirAsia. “This partnership, (AirAsia)RED, will bring the fight against AIDS to the next level,” she said in a statement.
Meanwhile AirAsia Group CEO Tony Fernandes said, "This global partnership aims to give birth to new opportunities for HIV/AIDS sufferers, as well as to boost positive messages and changes in ASEAN. This is only the beginning; wait for our upcoming programs that we are currently preparing together with (RED) and 88rising."
AirAsia has committed to set aside a portion of its revenues from the ongoing Free Seat promotions and various activities in 2019. It reportedly would donate 20 US cents, sufficient for one day of antiretroviral treatment for HIV positive patients, for every seat sold through airasia.com and the AirAsia app for a 24-hour period starting in the afternoon of Nov. 13.
Additionally, AirAsia and (RED) will collaborate with Asian music label 88rising to launch an ASEAN music and arts festival in 2019 to encourage awareness about HIV/AIDS in the region.
The collaboration was introduced at the RED LIARE (WEAREALLCHAMPIONS) launch at Sepang Aircraft Engineering (SAE), Malaysia, on Monday. Los Angeles rapper Dumbfounded, an 88rising collaborator, performed at the event.
Published : November 14, 2018
By : THE JAKARTA POST Asia News Network Jakarta