Big launches new drinks for sale at Makro
AJE Group, one of the largest multinational beverage companies and producer of the Big brand of drinks, has announced a strategic partnership with Makro, the wholesale centre, to ambitiously expand its portfolio and coverage throughout the Kingdom.
AJE is launching two new flavours, Big Blue Hawaii and Big Bubble Gum, which will be available only at Makro.
“These fun, new mocktail flavors will be available to celebrate the upcoming festive season,” a company spokesperson said, adding that there would be a special promotion at Makro from November 22 until February 13 next year.
AJE and Makro said they not only saw each other as business partners, but they are both “innovation-driven corporations offering outstanding products and services to the market and Thai consumers”.
At the same time, AJE is also looking to expand its range of products, including the planned launches of “value water”, premium tea, and isotonic-enhancement and energy drinks.
Fabian Mosquera, country manager of AJEThai, said: “We consider Thailand as truly highly important market for our Big products and we see it as the hub for our marketing and product development in Southeast Asia.
“We are always seeking ways to expand to make our products available to more consumers, so beyond our local distribution, this collaboration with Makro will provide an even wider accessibility to our products across Thailand.”
Ricardo Boarotto, chief commercial officer of Siam Makro, said: “At Makro, we emphasize the importance of innovation and respond to what customers want and like.
“AJE clearly thinks the same way, as can be seen in the their ability to quickly develop new products, such as the Blue Hawaii and Bubble Gum flavours which we will be exclusively selling.”