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business

Line links up with Bangkok taxi network


Line and the Bangkok Taxi Co-operative Network have signed a memorandum of understanding for the development of Line Taxi, which will bring together the app’s massive user base and technology, and a network of more than 60,000 legal taxi drivers.

 

 



 
 

 


The partnership aims to offer a faster and more convenient riding experience to users, by leveraging Line’s popularity and ease of use. The partners said the deal would guarantee that users get a taxi without waiting too long, even during rain or rush hour.
Equally important, they said, was the aim of lifting the standards of traditional taxis. The deal would bring legal taxi drivers more customers, hence improving both their earnings and customer safety.
Line Taxi, dubbed “Taxi 4.0”, had been developed in compliance with the Department of Land and Transport (DLT)’s regulations and Thai laws, and was set to launch by the end of the year, said Ariya Banomyong, managing director of Line Thailand.
Line Taxi is the fifth initiative under the Line Man category, which includes food delivery, messenger services, convenience goods delivery, and a postal service.
A recent survey showed that Line users were demanding a transport service, even though Bangkok already has about 90,000 taxis and many taxi applications.
Vitoon Naewpanit, president of Bangkok Taxi Co-operative Network, said the new taxi service would heighten the service quality of taxis in Thailand, giving passengers a better solution to their needs.

Published : July 31, 2017

By : The Nation