The JV’s foundation comprises VGI’s OOH media inventories, Rabbit’s data and AnyMind Group’s AI-based technology and digital platforms.
Nelson Leung, CEO of VGI, said: “We are very pleased to announce this alliance as it aligns with VGI’s rapidly growing seamless O2O solutions. The JV with AnyMind Group will provide us with the opportunity to connect our digital billboards with market-leading optimisation technology in Asia. AnyMind Group’s AdAsia Digital Platform and its technology will simultaneously be integrated into the VGI’s digital inventories (worth Bt7 billion) and bridged with Rabbit’s data, allows us to be offering a full integrated solutions through the sales and marketing funnel.”
Published : March 21, 2019
By : The Nation