O2O leader VGI bumps profits 71 per cent, cites in-depth consumer data

The CEO, Nelson Leung, said: “During the past three to five years, the company has been able to successfully create the full business cycle – advertising, payment and logistics – as the complete guidelines for it to create a unique business model.
“[It has transitioned] from being only a provider of huge outdoor media to [being] the first market leader in Thailand to uniquely access the in-depth information on consumers through all the platforms we have in hand,” Leung said.
“Then we use it as a tool to monitor the brand to communicate with the target groups successfully. Currently, VGI can implement the information from these platforms to push the brand to be able to communicate with the target groups at the right place at the right time, enabling the selling opportunities for customers through the service from our ‘O2O Solutions’ strategy."