Thu, August 18, 2022

business

Muanchon Coffee turns into premium Bellinee’s Bake & Brew amid boiling competition


Popular low-cost coffee franchise Muanchon Coffee is being closed permanently from Wednesday to become Bellinee’s Bake & Brew.

Franchise operator CP Retailink explained that the company decided to change its business model to bring it in line with consumer demand because customer behaviour has changed in this Covid-19 situation.

The company said Muanchon Coffee would become a premium bakery and coffee shop called Bellinee’s Bake & Brew so it could better compete in both present and future market environments.

Muanchon Coffee turns into premium Bellinee’s Bake & Brew amid boiling competition

CP Retailink said customer behaviour and tastes have changed significantly while the coffee market is extremely competitive in every customer segment.

Also, the new generation has more methods to access goods and services. Therefore, the company has decided to change its business model to focus on the bakery business, which is currently popular, it said.

Muanchon is a brand that offered coffee for the masses via small operators. It found strength in meeting Thai tastes with prices starting from THB25.

Not surprisingly, it became highly popular with workers and low-income earners. It expanded to more than 1,000 branches in almost ten years, becoming a prototype for CP All’s coffee shops.

Published : June 01, 2022

By : THE NATION