GROWING BUSINESS O’real looks to top spot in beauty tech segment
O’real (Thailand) Ltd expects to be the market leader in the beauty tech segment in Thailand by focusing on inventing the beauty of the future through digital technologies to enhance the experience of the consumer .
In 2018, Thailand’s beauty market grew 7.3 per cent from 2017 to a total value of Bt191.8 billion. Skincare remained the biggest beauty category while make-up also contributed to the growth of the industry. Thailand’s beauty market is one of the biggest in Asean and O’real Thailand is one of the largest O’real subsidiaries in this region and remains the lead player in the facial skincare segment, the company’s managing director Ines Caldeira said.