GlobalWebIndex (GWI) has found that WeChat is growing faster than any other emerging social platform in Asia Pacific, with a 1104 per cent active user increase in the last year.
GlobalWebIndex, a market research company specialising in online consumer behaviours, released the results its Q1 2014 data.
GlobalWebIndex hosts the world’s largest multi-market research study on digital consumers, interviewing 170,000 unique individuals annually, covering 32 markets and representing 89 per cent of the global internet audience.
WeChat holds the number one position in growth rate against other social networks in the majority of Asia Pacific markets, including India, Indonesia, Malaysia and the Philippines. Along with Asia Pacific, the findings revealed Latin America also experienced substantial user increase, with robust active user surges of over 1000 per cent in each market, GWI found
On a global scale, WeChat witnessed a growth rate of 1098.8 per cent, ranking third alongside Facebook Messenger and Skype during the period of Q1 2013 to Q1 2014.
“We are thrilled with the recent GlobalWebIndex findings, further cementing a positive outlook for the upcoming year. WeChat’s social, entertaining and innovative offering has evidently catered to the social app audience on a global scale. WeChat consistently strives to provide users with a holistic social communication experience and will continue to deliver with this revolutionary, all-in-one approach,” said Poshu Yeung, Vice President of International Business Group at Tencent.
“WeChat has quickly established itself as a major global force within the world of social networking. Over the last twelve months, it has posted particularly impressive increases in user numbers within Asia Pacific and Latin America” said Jason Mander, Head of Trends at GlobalWebIndex.
“In fact, with WeChat recording growth in virtually every market, it is set to become the first non-US social platform to achieve the type of global reach previously enjoyed only by sites like Facebook,”continued Mander.