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WeChat Receives Global TRUSTe Certification

WeChat announced Friday that WeChat service and its website have been certified by TRUSTe, a leading global Data Privacy Management (DPM) company that provides privacy assessments, certifications, monitoring tools, and compliance controls.

TRUSTe powers trusted relationships between users and service providers. The TRUSTe Certified Privacy Seal granted to WeChat and its website proves WeChat's operation has fulfilled the comprehensive privacy certification requirements established by TRUSTe, a press statement from WeChat said.

The certification process helps to ensure that WeChat is transparent; and WeChat is accountable to the practices outlined in the app's privacy policy statement, the press release said.

According to the TRUSTe Privacy Index 2013, 78 percent of smartphone users will not download an app that they do not trust, indicating the increasing concern of users on smartphone privacy.

The certification covers WeChat in five different mobile operating systems (Android, BlackBerry, iOS, Symbian and Windows Phone) and testifies to WeChat′s promise to protect personal privacy.

WeChat has built privacy measures that allow users to control who joins their friends list, views their information and manages how others can find them online. For higher security and control, users have the option to activate two-way authentication to initiate a chat, opt in and out of location-based services (LBS) function any time and to block out undesirable contacts.

"Consumers are becoming increasingly savvy and concerned about what personal information companies are collecting about them and how it is being used," said Chris Babel, CEO of TRUSTe.

"With 78% unwilling to download an app they don’t trust, strong data privacy management practices are essential for any business looking to take advantage of new opportunities on mobile while building trust and protecting their brand."

"By achieving TRUSTe certification, WeChat is demonstrating to millions of global users a clear commitment to privacy and transparency about how data is collected and used within the app. TRUSTe is the number one global privacy brand so displaying the Certified Privacy Seal within WeChat and its website can help to increase trust and support WeChat’s growth in the wider international markets," added Babel.

Poshu Yeung, Vice President of International Business Group at Tencent, the company behind the WeChat app, described the certification as "a true milestone for WeChat".

"WeChat has more than 100 million registered user accounts around the globe and is revolutionizing the way people communicate in their daily lives by providing a completely unique experience. Now with TRUSTe certification, WeChat users can have peace-of-mind knowing their data is well protected when they are keeping in touch with friends, meeting new people and having fun with WeChat," Yeung said.


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