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Vertu announces new collection of luxury smartphones

Vertu models are priced from Bt420,000 to Bt800,000.

Vertu models are priced from Bt420,000 to Bt800,000.

Vertu, a British maker of luxury phones, hopes to move about 100 units of its new "Signature Touch" collection by the end of the year. Price tag: Up to Bt800,000.

Nick Holt, general manager of Vertu APAC, said the smartphone was powered by Android 4.4 KitKat. It is offered in a variety of premium materials such as calf leather, alligator skin, lizard skin, sapphire, titanium and ruby.

The new Signature Touch smartphone also comes with privileges including Vertu Dedicated Concierge, Vertu Life and Vertu Certainty services.

"We offer unique services to our customers," Holt said.

He said the firm now had 90 points of sale in the Asia-Pacific region, half managed by business partners and half owned by Vertu.

Pauramin Srichawla, chief executive of Everest World, an authorised dealer in Thailand, said that as a business partner of Vertu, the firm distributed the luxury smartphones via two retail shops at Siam Paragon and Gaysorn Plaza.

Four or five Vertu models will be available, including the new Signature Touch, Signature and Constellation smartphones. Priced start at Bt420,000 and range up to Bt800,000.

The company plans to open a new retail shop at Suvarnabhumi Airport by the end of this year. It will also provide marketing activity via both traditional channels and social media such as Facebook.

Srichawla said that the company expected to distribute 100 luxury phones in the Thai market by the end of this year, growing revenue by about 10 per cent.

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