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Trend Micro eyes 15% Thai revenue growth, upcountry expansion

Trend Micro expects revenue growth of 15 per cent from its Thai operations this year, while the local unit of the Japanese company will expand its business base in the retail market and upcountry next year.

William Tan, Trend Micro country manager for Thailand and Indo-China, said the company's focus remained on the distribution of its security software for the enterprise and consumer markets.

For the enterprise market, the firm will concentrate on the provision of Deep Security, Deep Discovery and SafeSync solutions to support its customers in the government, financial and banking sectors, as well as in manufacturing.

It also work together with local partners such as Advanced Info Service, True and CS LoxInfo to provide mobile and cloud security as well as virtualisation solutions to the market.

"We see increasing growth in terms of the virtualisation market in Thailand, and we have also seen that almost 41 per cent of our enterprise customers have applied for virtualisation systems, which makes it a big market for us to offer security solutions to support those clients," said Tan.

Meanwhile, for the consumer market, the company provides anti-virus software to customers via online, retail and modern-trade outlets.

The company will also appoint a new distributor to cover the retail and upcountry markets.

Raimund Genes, chief technology officer at Trend Micro, said the company provided security solutions to support cloud computing, enterprise and visualisation environments, with its Deep Security, Deep Discovery and SafeSync solutions available to the enterprise market.

Thailand was one of the top 10 countries with the greatest number of connections to botnets in the second quarter of the year, while online-banking malware infections in Thailand increased in the third quarter.

Moreover, the country also was one of the top 10 countries most at risk of privacy exposure due to mobile-application use in the third quarter, which may be due to the growing mobile population in the country, he said.

Genes said the firm would, moreover, continue to support customers that used its antivirus and security software based on the Windows XP environment for a further three years, even though Microsoft had announced it was providing no further support for the environment from April 8 next year.

The US software giant said there would be no new security updates, non-security hotfixes, free or paid assisted support options or online technical content updates after that date.

"Microsoft will stop supporting Windows XP next year. Customers will not get updates anymore for new malware. We will continue supporting our customers who use Windows XP environment for the next three years," said Genes.

Tan said the Thai unit this year expects to generate revenue growth of around 15 per cent, with a 24-per-cent share of the enterprise market and 10 per cent of the consumer market.

The company expects revenue growth of about 22 per cent next year due to the fast-growing mobile-security market.


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