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Symantec announces new strategy

Symantec Corp Friday announced a new strategy that will streamline and simplify the company so it can deliver significantly improved performance for customers and partners.



"Symantec's strategy is clear: We want to enable people, businesses and countries to focus their energies and time on achieving their aspirations, instead of being consumed with how to keep their digital lives safe and protected," said Steve Bennett, Symantec president and chief executive officer.

"This is a story about more focus and better execution by Symantec to make things better and easier for our customers and partners. Our path is straightforward: Offer better products and services tailor made for customers, and make it easier for them to research, shop, buy, use, and get the help and support they need."

He promised that Symantec would continue to improve its existing products and services, and at the same time develop new, innovative products and services that solve important unmet or under-served needs.

He said Symantec is focusing on 10 key areas that combine existing products and services into new, innovative and comprehensive solutions that meet multiple customer needs with integrated and higher value offerings. The overall development process is estimated to take six to 24 months depending on the specific offering.

He said these future offerings are intended to align with meeting three key customer needs: Making it simple to be productive and protected at home and work; keeping businesses safe and compliant; and keeping business information and applications up and running.

As such, Symantec is focusing on and considering the development of offerings in the following core areas: Mobile Workforce Productivity, Norton Protection, Norton Cloud, Information Security Services, Identity/Content-Aware Security Gateway, Data Center Security, Business Continuity, Integrated Backup, Cloud-Based Information Management, and Object Storage Platform.

"Customers will still be able to pick and choose the solutions they want to use, but from a broader menu of innovative products with higher value," Bennett said.

"We're not offering packages that they have to take it or leave it. Customers can still decide what's right for them and buy accordingly, but have the added option of migrating to new integrated offerings which provide added flexibility we know they will need to combat constantly evolving threats, particularly via mobile and the cloud."

In order to continue delivering value to customers in the future, Symantec will increase its investment in research and development and homegrown innovation to better meet next generation needs, Bennett said.

Symantec will also establish strategic partnerships where it can integrate what it does with others to add even more value for customers. "There is a huge set of under-served and unmet needs that customers are experiencing with regards to protecting, moving and managing their information on multiple devices," continued Bennett.

"With our resources and know-how, we are in a better position to meet those needs than anyone. We have the infrastructure to deliver real value to help customers and this new strategy will improve both our focus and execution. We also have the expertise to know and see what they're going to need next. It's a question of alignment and regaining focus on the current and future needs of customers via a renewed emphasis on innovation plus developing new technology."


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