For the first time, smartphone shipments accounted for more than half of Thailand's mobile phone market in the first quarter, International Data Corporation (IDC) said.
Thailand is the third country in Southeast Asia after Singapore and Malaysia to ship more smartphones than feature phones.
According to IDC’s Asia-Pacific quarterly mobile phone tracker, Thailand’s mobile phone market began the year with 5.7 million units, a 7 per cent year-on-year decline.
Dragging down the total market was feature phones, which faced a 27 per cent year-on-year decline. But smartphone showed a healthy growth of 27 per cent year-on-year.
Satianporn Suvansupa, associate market analyst for Client Devices Research at IDC Thailand, said this reflected that affordable smartphones had successfully replaced feature phones in Thailand.
Satianporn said perhaps the most potent force now was the emergence of smartphones that cost less than Bt2500, which now accounted for almost 20 per cent of the total smartphone market.