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LG Unveils Optimus 4X

Offering Unrivaled Performance with 4-Plus-1 and True HD IPS Screen

LG Electronics (Thailand) Co., Ltd. has unveiled the LG Optimus 4X, the world's best Quad-Core smartphone. The device comes with a 4.7-inch True HD IPS display that offers a superb, high resolution viewing experience and super fast operation, thanks to a 4-PLUS-1 Quad-Core processor. The LG Optimus 4X also features new SiO+ battery technology for longer battery life, and many smart features to perfectly match the modern lifestyles of today's consumers.

At the launch of the LG Optimus 4X at the Thailand International Mobile Show 2012, Khun Somsak Athisaitrakul, Product Group Head (Mobile Communications), LG Electronics (Thailand) said, "LG is ready to invigorate the smartphone market in the third quarter of the year with the LG Optimus 4X as our flagship model. The LG Optimus 4X is LG's first Quad-Core smartphone, offering a truly ground-breaking user experience, with premium, stylish design and a 4.7-inch True HD IPS screen for life-like color representation. With 4-PLUS-1 Quad-Core technology, the LG Optimus 4X offers better performance than other Quad-Core smartphones, as well as extended usage hours and battery life thanks to its SiO+ 2,150 mAh battery, based on technology developed by LG experts. We are very confident that the LG Optimus 4X will be embraced by Thai consumers and play an important role in LG's mobile communications success this year."

The Optimus 4X is fitted with Tegra® 3 - NVIDIA's 4-PLUS-1 Quad-Core mobile processor - which utilizes a fifth core for the most efficient use of power and outstanding performance. To ensure maximum performance, Tegra® 3 runs on all four cores, but defaults to the fifth, battery-saver core when in standby mode.

The LG Optimus 4X also comes with smart features, such as LG's latest user interface UI 3.0, which is faster and smoother. It also comes with an 8MP camera and special features such as Time Catch to take multiple shots with just one click. It perfectly matches the modern lifestyles of today's consumers with smart features like Quick Memo, which allows users to easily take notes or annotate photos with ease, and Media Plex , software that elevates image and video playback on the smartphone to a level that until now was only possible on a PC or laptop. Innovative features offered by Media Plex include Fingertip Seek, which shows a preview of any video frame simply by touching the progress bar, Live Zooming, which allows viewers to zoom in and out by pinching during video playback, Video Speed Control for precise control of the playback speed of a video, and Thumbnail List Play, which enables users to view thumbnails of videos playing while watching another full screen video.

The LG Optimus 4X supports 3G from all operators, using Quad Band 850/900/1900/2100 MHz. It is available in black or white, and is priced at 18,900 baht (including 7% VAT).


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