Delta Air Lines has unveiled its Fly Delta app for iPad. It comes with the ability to book tickets and other features, including integration with Passbook and iPhone 5 features.
The Fly Delta app for Android will be updated in early 2013.
The app also includes travel planning tools to book a trip, destination guides, flight check-in, an interactive trip map and the “What’s Next” feature to help guide customers to the next point in their journey.
Glen Hauenstein, Delta’s executive vice president for network planning, revenue management and marketing, said that the goal is to simplify the digital experience across the touch points where customers already spend their time by making their interactions with Delta easy and intuitive.
“We are doing to further improve the digital experience customers have with Delta. All of this represents the largest investment in delta.com and digital technology in more than a decade,” said Hauenstein.
This is part of a US$140-million (Bt4.2 billion) investment in technology implemented by Delta. The launch of the app is the latest in a phased rollout of a significantly improved online and digital customer experience, which also included the 2012 launches of the new delta.com in November and revamped self-service kiosks in September.
Fly Delta app customers will have the ability to view the ground below in a unique way that includes maps, social networks and Internet content while connected to the Internet on any of Delta’s more than 800 Wi-Fi-equipped aircraft.
The Fly Delta app has been downloaded more than 5.5 million times and includes popular tools, including checking in for flights, accessing an eBoarding pass, changing seat assignments, tracking the upgrade list, tracking and paying for bags, receiving alerts for updated travel information, viewing airport and aircraft details and setting a parking reminder.
Meanwhile, the new Delta.com features a new “My Delta” section that consolidates trip summaries, account details, personal preferences, payment information and travel settings in a single location. This allows customers to easily access personalised features that mean the most to them and help maximise their travel plans.
An improved My Trips section brings together all details of a customer’s trip including air, car, hotel, Trip Extras, weather information and travel alerts.
The new “My Wallet” feature keeps payment information and receipts in a digital wallet on delta.com. Additional website enhancements will be available through a series of scheduled deployments in the first half of 2013.
In future updates to delta.com, customers will see additional service improvements, which will include more robust customer alerts, improvements to flight search results, enhanced information displays and greater personalisation based on their past travel behavior.
Changes to Delta’s self-service check-in kiosk designs were launched across all worldwide locations in September on more than 2,500 individual kiosks. The new design has reduced the average customer check-in time by more than 15 per cent. The improved design streamlines the process, improves the speed of check-in, offers 12 language options and gives customers the ability to self-select options they find most important in their experience.