Cisco launches 'Internet of Everything' campaign
Cisco has launched a global integrated marketing campaign, "Internet of Everything", to showcase how to make the network more valuable by connecting more people and data to Internet.Cisco announced that the new campaign would showcase how amazing things could happen when the unconnected are connected with Cisco network equipment.
It said the new connections mean unprecedented opportunities as people, processes, data and things join and interact on the "Internet of Everything." The new connections could connect things like medical devices, buildings and even highways, Cisco said.
The campaignn was developed with branding and advertising agency Goodby Silverstein & Partners, and introduced the tagline "Tomorrow Starts Here."
The campaign is based on the concept that the Internet is only 8000 days old and 2.5 billion people and 37 billion things will join the Internet by 2020 while Cisco believes this is just the beginning. 99 percent of things in the physical world are still unconnected, ready to be woken up.
As part the campaign, Cisco will showcase augmented reality-enabled print advertising. With a smartphone or tablet, readers can bring print advertising to life. They can open up a world of videos, case studies, whitepapers, and infographics that they can share, like, follow or download.
"When the Internet emerged just over two decades ago, it changed everything. But what we’re about to see makes that pale in comparison," said John Chambers, chairman and chief executive officer, Cisco.
"The Internet of Everything will disrupt all kinds of industries. That means new opportunities, new businesses, new experiences and new services. And big opportunities for people, companies, and countries.
"The 'Internet of Everything’ demands a distributed, application-centric networking, computing and storage platform that connects things in ways that just weren’t possible - even imaginable - before. And that explosion of new connection depends on Internet Protocol (IP)-enabled devices, more broadband access around the world, and IPv6. Our network provides an intelligent, manageable, highly secure infrastructure that can scale to support billions of connected devices."
Blair Christie, senior vice president and chief marketing officer, Cisco, said Cisco has answers for businesses on how to grow with connectivity and to deliver better services.
Dr Tatchapol Poshyanonda, Managing Director of Cisco Thailand, said the campaign would help Cisco to "become more proactive and helps business, industry, and Thailand transform with new innovations at USD 60 billion worldwide industry worth of values".
"At the stage, the power of network is playing more critical role and make The Internet of Everything more powerful. Distinctly, we've seen that the role of the network has been transforming - from foundation to the center point that enables the connections of people, process and data. And will change the world as we know it today—for the better." Tatchapol said