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Adobe delivers new storytelling app for iPad

Adobe has announced Adobe Voice, a new animated video app for iPad that gives anyone the ability to create and share engaging video stories.

Adobe Voice empowers iPad users to inform, persuade or inspire others to action by using a combination of their own recorded voice, imagery, music and cinema-quality motion graphics and effects.

Adobe Voice is designed to help people make an impact online and across social networks — without requiring any filming or editing.

Animated videos can be quickly shared via social media, email, personal blogs and websites by posting a single link and can be viewed on virtually any device.

Adobe Voice is available for free, from the App Store and leverages Adobe Creative Cloud to deliver a completely new iPad app experience.

Key features include:

- Story starters and example videos to draw users into the experience with an inspirational video feed from the community; and a "wheel" of story ideas to provide helpful prompts that give meaningful structure right from the first click.

- Beautiful graphics that can be added from a library of over 25,000 professionally designed icons, millions of images on the Web or a user's own photos.

- A cutting-edge graphics engine inspired by Adobe's market-leading After Effects tool that automatically applies cinematic graphics to a story in real time, including motion blur, 3D, shadows and hundreds of other professional quality effects.

- Animated themes, specially designed for all kinds of stories that can dynamically apply animation effects and make content come to life, from a dusty chalkboard drawing style to animated watercolor that looks like you're literally painting images on screen. With just a single tap, selections can be made to make videos visually interesting.

- A selection of music to help set the right mood for the message and automatically balance with the Adobe Voice recording to make it seem like it was captured in a professional sound booth.

- A credits and attribution page that is automatically added to the end of all videos to ensure that every Creative Commons icon or image used is accounted for, so users don't have to worry about usage rights.

Winston Hendrickson, vice president products, Creative Media Solutions, Adobe , said: "Adobe Voice puts the power of Creative Cloud’s industry-leading video and audio technology into the hands of the masses. Our move to Creative Cloud has given us a much broader canvas for innovation and attracted many new users to Adobe. We believe Adobe Voice, and other mobile apps expected in the next few months, will continue the momentum we’re seeing."


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