All 24 RitzCarlton hotels in Asia Pacific are taking part in brand’s global charity campaign Smile Asia Week by creating an edition of specially crafted cakes to sell on www.SmileAsia.org.
This is its fourth year the bakeoff has been held to raise funds for the international medical charity, which provides children with cleft lips or palates a reason to smile again.
Pastry chefs of The RitzCarlton in each country design their recipes, taking into account local variations in taste and preference. The properties in China, Hong Kong, Macau and Singapore, for example, offer Valhrona Chocolate and Banana cakes reflecting the universal popularity of chocolate to bring a smile to everyone. For its part, banana is a familiar flavour that appeals to children and adults.
The website also allows friends and family from across the world to have cake delivered to loved ones and friends in Asia. All proceeds will go directly to the charity and will be used to send medical volunteers on surgical missions across Asia.
A portion of the proceeds from Smile Asia Week will be used to provide Plastic Surgery Fellowships to two deserving doctors from the Kingdom of Bhutan this year. This will be the first such initiative supported by Smile Asia and is aimed at longterm selfsufficiency of countries where there is a lack of qualified professionals.
Staff from The RitzCarlton hotels in Asia also participate in medical missions to remote locations across countries in Asia as nonmedical volunteers. They help out by performing in numerous tasks, including the setting up of surgery stations, patient registrations and patient management.
“The RitzCarlton has always had a cornerstone guiding principle of striving to make a difference in the communities where we operate. Smile Asia Week is an annual signature event,” says Victor Clavell, area vice president, luxury, Asia Pacific excluding China, Marriott International.
“I am delighted that Smile Asia is able to change so many lives with our contribution.”
More than US$1.2 million has been raised over the last three years to support almost 1,515 operations and this year’s contribution is expected to be even higher, to help bring total funds raised in four years to $1.5 million.
The cake campaign ends today.