Waxing lyrical about Bollywood

lifestyle April 21, 2017 12:30

By THE NATION

With the 2017 edition of the International Indian Film Academy Awards (IIFA) Festival New York less than three months away, the IIFA is preparing for the event by partnering with Madame Tussauds Singapore to celebrate Bollywood through the world’s first permanent “IIFA Awards Experience”.



    The new interactive zone was officially opened by Bollywood megastar and Friend of IIFA Anil Kapoor, a 5time IIFA Awards winner through the unveiling of his wax figure from “Slumdog Millionaire”. This is the first time the figure will be shown to the public in a Madame Tussauds attraction and will be in Singapore for a limited period only before moving to Madame Tussauds Delhi, which will open this year. 

    “It is an incredible honour to unveil my wax figure from “Slumdog Millionaire” at the world’s first interactive IIFA Awards Experience in Singapore at the iconic Madame Tussauds. It’s a great way to connect with the fans globally and I am grateful to Wizcraft and Madame Tussauds for creating a perfect culmination of all the best things IIFA has to offer,” he told reporters.

     The new interactive zone is designed and produced by Wizcraft International, producers of the International Indian Film Academy (IIFA) Awards & Weekend.

    Andre Timmins, director of Wizcraft International, noted that the international success of Bollywood had bolstered the popularity of the IIFA Awards around the world. “We are proud to partner with Madame Tussauds Singapore to bring to life this entertaining awards experience. Now fans do not have to wait a whole year to experience IIFA,” he said.

    With the launch of the IIFA Awards Experience, fans can interact with Bollywood favourites Amitabh Bachchan, Shah Rukh Khan, Aishwarya Rai, Kareena Kapoor, Madhuri Dixit and Hrithik Roshan.  The experience exhibition features “Walk the Green Carpet”, “Be a cover star”, “Dance to the beat” and “Shine like a star: IIFA moments.

    Find out more at www.MadameTussauds.com/singapore/en/whatsinside/iifaawardsexperience/.