Thiraphong Chansiri, CEO of Thai Union Group, celebrates his successful run at the conclusion of the Paris Marathon.
Thiraphong Chansiri, CEO of Thai Union Group, celebrates his successful run at the conclusion of the Paris Marathon.

Protecting our oceans

lifestyle April 21, 2017 11:25

By THE NATION

Thai Union, one of the world’s leading seafood companies, has long partnered with WWF in funding vital work to improve the operations of fisheries.



Thai Union, one of the world’s leading seafood companies, has long partnered with WWF in funding vital work to improve the operations of fisheries. The aim is to protect stock levels; minimise the threat to endangered species; and ensure full traceability of all the company’s seafood products.  

Thai Union is currently working with WWFUK to establish a tuna Fishery Improvement Project (FIP) in the Indian Ocean. 

As part of his personal commitment to improving the longterm sustainability of the oceans, Thiraphong Chansiri, Thai Union Group’s chef executive, will run in the Virgin London Marathon this Sunday (April 23) to raise funds for WWFUK.

    He aims to raise a minimum of 90,000 pounds (Bt3.9 million) in sponsorship. The challenging 26mile (41.84 kilometres) route of the London Marathon starts in Greenwich Park and takes in some of London’s most iconic landmarks before finishing on The Mall in front of Buckingham Palace.

    “The work Thai Union is undertaking with WWFUK is vital in securing the future health of the oceans and, over time, will inform the way the entire industry operates. I am deeply committed to our partnership with WWFUK. Running the London Marathon has been one of my longterm ambitions, and I hope my efforts will help increase awareness of some of the key environmental issues that face our planet today,” Thiraphong says.

    In December 2016, Thai Union announced an ambitious strategy to ensure 100 per cent of its branded tuna is sustainably sourced with a commitment to achieving a minimum of 75 per cent by 2020. As part of its new tuna strategy, Thai Union is investing more than Bt3 billion in initiatives that will increase the supply of sustainable tuna, which includes establishing 11 new FIPs around the world. A FIP is a programme to transform a fishery, ensuring sustainable fish stocks, minimized environmental impacts, and improved management of the fishery.

    Thai Union’s ongoing work on sustainability issues has been recognized by its inclusion in the Dow Jones Sustainability Indices Emerging Markets (DJSI) in 2014.  In 2016 Thai Union was named to DJSI for the third consecutive year. In additional, Thai Union was recently added to FTSE4Good Emerging Index.

    To support Chansiri and donate to WWFUK, please visit www.JustGiving.com/thiraphongchansiri.