Everyday and everywhere

lifestyle March 20, 2017 20:40

By The Nation

Renowned Italian contemporary fashion brand, Max&Co, recently opened its first flagship store in the heart of Bangkok under the management of Opras and Sopana Lavichant and Prasert Lavichant of Pacifica Group.

The grand opening event was held in style with the launch of the latest collection for spring and summer at the store on the second floor of Groove Zone, Central World. 

“We have been importing Max&Co for more than a year and have great feedback from our customers,” CEO Opras says. 

“As a result, we have decided to open Max&Co. flagship store for customers who like stylish and high-quality fashion suited to every day and for every occasion. This flagship store features the brand’s signature interiors inspired by the rooms of a cosy Milanese apartment. The colour palette is made up of subdued hues that convey wellbeing and serenity. It is designed with care to offer women a thoroughly enjoyable shopping experience and at the same time, make them feel at home. Beautifully designed, carefully made and easy-to -wear, the clothing and accessories make the everyday extraordinary for stylish women everywhere.”

Socialites tuned out in full for the grand opening. Among them ML Radeethep Devakula, Gunreuthai Vongkusolkit, Chanadda Chirathivat, Chularatana Arthasarnprasit, Varavut Laohapongchana, Cyrille and Benjawan Buhrman, Pimdao and Praedao Panichsamai, Apinara Srikanchana, Latika Ninsuvannakul, Chayanan Pakdeejit, Ascha Charoenrasameehiat and Tawana Thara.

The latest collection is inspired by different aspects of the quintessential LA girl’s look. A bright and breezy mood is captured by the season’s colour palette – sky blue, inky navy and jolts of metallic reinvigorating sandy neutrals, and sun-scorched white. In this collection, Max & Co presents 7 cool styles including the Bohemian “In Bloom”, which reflects the brightness and liveliness of flowers with graphic polka dots adding charm to A-line skirts and dresses. 

“Pure Linen” brings back a sense of the 70's featuring coats, which can be worn to the bar or for the beach. Colours are light but subdued as if bleached by the sun, and graphic stripes keep the look contemporary.