Business still seems to be going well in Bangkok for Louis Vuitton, 28 years after it opened its first store here. Tomorrow it will open its fourth, at Siam Paragon.
Obviously we have a lot to carry around here. We need bags, and the enduring profession of the French malletier – the trunk-maker – has a ready clientele.
Jean-Baptiste Debains, Louis Vuitton’s Asia-Pacific president, praises his Thai customers as “sophisticated” and says the new outlet “testifies to our confidence in the potential of this great city”.
The concept at Siam Paragon is again the “inspiring journey of discovery” through various zones. The 30-metre-wide interior fa