August 08, 2014 01:00 By Pichaya Changsorn The Nation
Boosted by the quick sell-out of its previous projects in the Rama II area, Estate Guru Group has decided to focus its immediate new projects on that high-growth zone.
Managing director Nat Manasomjit said the company had sold out all 65 townhouse and commercial-building units at its Wisdom Anamai NgarmJarearn project within just over a month of its launch.
Moreover, earlier this year, the 19-storey Origins Bangmod-Rama 2 condominium project, located on Rama II and developed by affiliated company Orin Property, was completely booked within three months.
“Next year we will study many areas. But for the time being, we will put our flags on the Rama II area, where we currently have three land plots,” he said.
Soravut Manasomjit, managing director of Orin Property, said the company would launch one high-rise condominium project next year, either on a plot right on Rama II Road at the Kilometre 1 marker, or on another plot near the Big C hypermarket.
The group plans to introduce two or three projects each year, with an investment of more than Bt1 billion annually.
Estate Guru Group is run by the two young brothers in the Manasomjit family, Nat said, adding that the company had thrived on his and his sibling’s deep understanding of customers, since they always talk directly with prospective clients.
Their parents are both long-term real-estate developers.
Nat, 28, said he received his degree in finance in the United States. He then worked at JPMorgan Chase in Chicago until flying back to assist the family business three years ago.
His elder brother, Soravut, earned a degree in real-estate development and worked at an international property agency in Bangkok before joining Estate Guru Group.
Nat added that since the major flooding three years ago, land prices in the Rama II area – which extends from the Dao Khanong-Rama II Expressway entrance to the Kanjanaphisek outer ring road – had risen by no less than 200 per cent.
Besides convenient transport, the zone has benefited from congestion in the Rama III area, where prices have become less affordable.