May 09, 2014 00:00 By Somluck Srimalee The Nation 3,191 Viewed
Based on the innovative "Interlock" concept developed by AP (Thailand)'s design team following extensive exchanges with Japanese designers at Mitsubishi Estate, AP's new projects will incorporate Japanese design elements in both architecture and interior
AP’s chief marketing officer, Vittakarn Chandavimol, says that during the four months since AP and MEC formalised their partnership in mid-December 2013, staff from both companies engaged in an extensive exchange of know-how.
AP’s design team spent time in Japan to study Japanese design concepts and obtained the latest know-how in product development, with the goal of applying this knowledge to create space innovation and space optimisation, both key concepts in AP’s condominium development.
AP’s design innovations have been very well received by buyers, among them the “Sky Kitchen”, which places the kitchen counter right by a large picture window to provide 180-degree view of the city outside, and the “Double access bathroom”, which can be accessed from the bedroom and the living room and features a sliding door between the toilet and the shower, he said.
Following their trip to Japan, during which they received in-depth transfer of knowledge and experience from the Japanese design team at MEC’s subsidiary architecture firm, Mitsubishi Jisho Sekkei, AP’s designers went to work combining Japanese design philosophy with Thai lifestyles and living habits. The result is cutting-edge design innovation aimed at improving inhabitants’ quality of living. Based on the “Interlock” concept, these design innovations are an achievement in space optimisation, giving each 28-square-metre unit a spacious, uncluttered feel as well as optimum functionality and space utilisation.
In addition, the architecture and interior design at all three projects under the joint venture will also incorporate key elements of Japanese design philosophy. These include the concepts of Engawa – inside out, outside in – seamlessly connecting interior and exterior spaces to give inhabitants the feeling of being close to nature, and Kohji and Shoji – grid and line – incorporating grids and lines in design work. Kohji, “pattern” in Japanese, refers to the practice of creating repetitive patterns in design using rows of wooden slats, for example, while Shoji refers to the use of sliding screens, window or door panels to separate spaces and bring out the best in the overall layout. These concepts will also be reflected in the exterior architecture and communal facilities at all three developments.
Worth a combined Bt7.13 billion, the new developments are situated in three attractive locations, close to the MRT and BTS lines, each one catering to a different target group.
The Bt1.505-billion Rhythm Asoke II, a high-rise development with 346 units on 30 floors, located 400 metres from MRT Rama IX station and just 60 metres from the Expressway, targets working people in the Asoke and Ratchadaphisek areas, with prices starting at Bt2.89 million. Its sister development, the Bt2.85-billion Rhythm Sukhumvit 36-38, with 496 units on 25 floors, located 300 metres from Thonglor BTS Station, caters to those who enjoy the diversities of life in this vibrant neighbourhood, with prices starting at Bt3.59 million. The third development, the Bt2.782-billion Aspire Ratchada-Wongsawang, situated a mere 50 metres from the Wongsawang Station on the MRT Purple Line, with 1,232 units on 27 floors, targets working professionals who prefer a convenient commute to Ratchayothin and central Bangkok, with prices starting at Bt1.59 million.