July 14, 2014 00:00 By Petchanet Pratruangkrai
Market-penetration teams including representatives from the government and private sectors have been set up to promote export growth, obeying the policy of the military's National Council for Peace and Order.
Nuntawan Sakuntanaga, director-general of the International Trade Promotion Department, said the teams would try to increase exports to key markets, namely Asean, China, Africa, Latin America, the Middle East and Commonwealth of Independent States (CIS) countries.
Trade officials and representatives of private enterprise including trade associations, the Board of Trade of Thailand, and the Federation of Thai Industries will work together to brainstorm on trade strategies and export promotion to each target market.
The five markets have been closely targeted because they have emerging economic growth with high populations and purchasing power.
Under the plans, four projects will be focused on Asean markets this year, including networking and expanding trading opportunities with Indonesia’s convenience stores. There will also be collaboration with Vietnamese garment manufacturers, relaxation of cross-border checkpoints, and setting up a trade mission to Myanmar.
To promote shipment to China, the department will send trade missions to Hainan, Guangdong, Shanghai, Zhejiang, Sichuan and Ningxia.
In Latin America, 24 Thai firms recently joined the team for a mission to Brazil and Chile. The team will also visit Mexico, Panama and Costa Rica.
In Africa, the department will send missions to Kenya, Nigeria, Ghana, Senegal, Morocco and Mozambique.
In the Middle East, teams will visit Qatar, the United Arab Emirates and Jordan.
The department will also send missions to CIS countries such as Kazakhstan.