April 04, 2014 00:00 By Asina Pornwasin
Google Thailand recently launched YouTube.co.th to facilitate the enjoyment of Thai video online. YouTube was already available in the Thai language, but having a Thailand-specific homepage means that it can specialise in the most relevant videos for this
"Sounds like a pretty great way to celebrate everything we love about Thailand this Songkran," said Google Thailand’s head of marketing, Pornthip Kongchun.
To access the homepage in Thailand, simply go to www.youtube.co.th. Thais who are overseas can also reach the same content easily by selecting "Thailand" in the country section at the bottom of the page.
"We are going Thai in a big way, from the launch of Voice Search and Voice Typing in Thai last month, to helping small Thai businesses, especially those outside Bangkok, go big with the help of the Web, to sharing more unique #ThailandOnly moments on Google+. We are constantly looking for opportunities to give Thai users an even better experience with our products and services," Pornthip said.
According to YouTube, globally more than 1 billion unique users visit each month. More than 6 billion hours of video are watched each month on YouTube – that is almost an hour for every person on Earth. A hundred hours of video is uploaded to YouTube every minute.
YouTube is localised in 61 countries and across 61 languages.
Created in 2007, the YouTube Partner Programme now has more than a million creators from more than 30 countries around the world earning money from their videos.
There are more than a million advertisers using Google advertising platforms, mostly small businesses.
Mobile makes up almost 40 per cent of YouTube’s global watch time.
Starting this month, all new video campaigns will use new settings and simplified ad formats, TrueView formats, including TrueView in-stream ads, TrueView in-search ads, and TrueView in-display ads. TrueView video ads can be created using AdWords for video and YouTube videos. With AdWords for video, brands can advertise video ads on YouTube, and across the Web. They decide where and when their video adverts show up and who sees them.