The Asia-Pacific market for enterprise mobile collaboration applications is one of the fastest-growing segments of the unified communications (UC) space in terms of revenue and number of users.
About 5 million users in the region frequently access enterprise e-mail, messaging, voice and conferencing applications on mobile devices. While e-mail and messaging continue to dominate the market, voice and conferencing solutions will drive overall growth in the mobile collaboration applications space. A new report from Frost & Sullivan, "Analysis of Asia-Pacific Enterprise Mobile Collaboration Applications Market", finds that unit shipment of mobility licences stood at 4.7 million last year and were forecast to post a compound annual growth rate of 9.5 per cent.
"The popularity of the ‘bring your own device’ trend in the enterprise environment, along with the rapid penetration of smartphones and tablets, has brought enterprise mobile collaboration into a new stage in Asia-Pacific," said Shuishan Lu, a Frost & Sullivan research analyst on information and communication technologies. "These mobile collaboration applications are quickly becoming a key component in enterprise UC deployment instead of being merely an add-on to desktop-based systems."
Although price sensitivity and enterprise network concerns currently slow down the widespread adoption of advanced software, the market will benefit from declining price trends when the per-user-based licensing schemes kick in. The increasing availability of affordable high-speed mobile data network will also boost usage among enterprises in the Asia-Pacific region.
UC vendors, together with their channel partners, can drive up the sales of user-based licences by offering bundled mobility features as well as better-developed systems with advanced functionalities. Multiple applications on a single unified mobile client will become easier for enterprise information-technology departments to deploy and more convenient for corporate users to access.
"In the future, the hybrid model consisting of both premise-based solutions and cloud services will become more popular," Lu said. "More enterprises are looking to move certain UC solutions such as mobile messaging and conferencing into the cloud platform while keeping premised based e-mail applications for security and compliance reasons."