World Tractor (1996) Co managing director Kitipong Bunrat and Ahn Jong-seon, executive vice president of Doosan Infracore Co, announce their joint effort to expand sales of their heavy machinery in Thailand.
World Tractor (1996) Co managing director Kitipong Bunrat and Ahn Jong-seon, executive vice president of Doosan Infracore Co, announce their joint effort to expand sales of their heavy machinery in Thailand.

World Tractor grows sales network after winning Doosan contract

Corporate February 18, 2017 01:00

By THE NATION

WORLD TRACTOR (1996) Co has set aside an investment budget of Bt1 billion to expand its network of showrooms and service centres across Thailand after winning the exclusive distributor contract for South Korea-based Doosan this year, World Tractor managing director Kitipong Bunrat said.



After its business expansion, the company targets a 35-per-cent increase in sales revenue this year, which should exceed Bt1.5 billion, he said.

He added that the government’s mega-projects, particularly transport-related ones – roads, motorways, electric trains, double-track railways or high-speed railways – as well as the expansion of Suvarnabhumi Airport and ports to accommodate more cargo shipments will entail investment worth more than US$43 billion (Bt1.5 trillion) from 2017 through 2022.

This year alone, attempts to kick off the projects will drive demand for heavy machines and excavators by several times. On top of these are investment projects of the private sector and demand from the agricultural sector. There is huge growth potential for Doosan products, Kitipong said.

Following the market trend, World Tractor believes that its sales revenue will achieve its growth target in this year, he said.

Ahn Jong-seon, executive vice president of Doosan Infracore Co, added that the company’s goal was to introduce international-standard and reasonably priced machinery to Thai clients.

“World Tractor has been doing business involving heavy machines and parts for more than 30 years. It has good relationships with world-class original equipment manufacturers, aside from service centres and experienced service personnel. We’re confident that it can efficiently address customers’ demand and guarantee maximum satisfaction,” he said.

Doosan also hopes to use Thailand as the springboard to expand its |presence in other Asean countries |that are rolling out infrastructure projects.

With more than 70 years of history, Doosan is an internationally recognised brand. It has controlled more than 60 per cent of the heavy-machinery market in South Korea, backed up by a diverse range of products including excavators, backhoes and trucks. 

The products to be made available in Thailand are manufactured in South Korea. Doosan says they will come with parts recognised for manufacturing quality as well as performance and energy efficiency. Thai customers will enjoy products with the same standards as those distributed in South Korea and the rest of the world, it says.