Poland-based Jatomi Fitness is investing Bt900 million in a plan to establish 10 fitness clubs in Bangkok and the surrounding area, with its first locations opening inside Big C and Tesco Lotus retail centres.
Thailand is Jatomi’s third country in Asean after the company opened branches in Malaysia and Indonesia, group chief executive officer Tracy Gehlan said.
Currently, the company has more than 150,000 members across its 70 clubs in seven countries. Originating in 2008 from Poland, it has locations in the Czech Republic, Romania and Turkey as well as expanding into Southeast Asia, where it has locations in Malaysia, Indonesia and now Thailand.
It plans to expand to 250 clubs worldwide over the next five years, she said.
Gehlan said the company was expanding into Thailand because of the country’s strong market potential. Currently, only 0.3 per cent of the Thai population regularly uses a fitness club, with many finding the expense of joining such a club too high, and many quit working out as they fail to achieve their desired results.
Jatomi Fitness is focused on being one of the world’s most innovative fitness-club operators. It says it aims to deliver a truly accessible and vibrant fitness experience to its members at good value, using state-of-the-art equipment and professional personal trainers who have expertise in nutrition and health.
Its first club in Bangkok opened at Big C Rajdamri with 1,300 square metres of club space. The second is at Tesco Lotus Rama 4, with 1,450sqm of club space. Both locations are easily accessible via public transport and located to ensure that going to the gym fits in with their daily routine, Jatomi says.
The club offers membership fees starting at Bt1,300 per month.
The company aims to have 48,000 members in Thailand by 2018.