August 20, 2014 01:00 By Watchiranont Thongtep
Three months after a soft opening with an international series, Mono Broadcast, operator of the Mono 29 terrestrial-based digital TV channel, has earmarked more than Bt300 million for production of its own Thai TV series, and marketing activities to promo
“With this newly produced Thai TV series line-up for the remaining months [of the year], we believe that Mono29 channel will improve its audience rating to 0.4-0.5 point from less than 0.1 point currently and gain more revenue,” managing director Nawamin Prasopnet said yesterday.
However, he added that the current rating, even though it appeared low compared with other players’, had met Mono’s expectations and was satisfactory for now.
Mono 29 channel anticipates good feedback not only from the audience but also from advertisers. The National Broadcasting and Telecommunications Commission will begin giving away digital-TV coupons to households next month, and this will encourage people to watch this new platform more.
The channel is spending about Bt300 million on producing TV series. The first three series will be aired next month. After that, the company aims to produce at least 12 dramas a year.
To promote this new content and expand its audience base, the channel has also set aside Bt30 million to conduct a series of marketing events in key provinces. Recently, the company conducted a series of marketing activities in Nakhon Ratchasima, Udon Thani and Khon Kaen.
Mono Broadcast is a part of Mono Group, a leading entertainment content creator.
“Within the next three years, Mono 29 is expected to generate Bt2.5 billion in revenue, accounting for 50 per cent of total income of the group, which is expected to hit Bt5 billion.
For this year, the group targets Bt1.5 billion income,” Nawamin said.