July 15, 2014 00:00 By Watchiranont Thongtep
After witnessing positive signs for the broadcasting industry for the rest of the year, GMM Grammy is more confident about investing Bt300 million on new TV programmes for its flagship high-definition One HD channel.
The newly produced TV shows will be aired next month during its evening prime-time slot from 5pm to 10pm.
“We think August is the right time for our right content after a two-month delay of digital terrestrial TV channels,” said Takonkiat Viravan, chief executive officer at GMM HD Digital TV, the operator of One HD. GMM HD Digital TV is a subsidiary of the country’s largest media empire, GMM Grammy.
In addition to the improving situation, Surapol Perapongpipath, managing director of GMM Digital HD Trading, said advertisers and product owners had been resuming their marketing and communication spending in the media after a long suspension due to the political and economic uncertainty during the first half of the year.
It has now become clear that the distribution of free coupons towards the purchase of digital TV receivers managed by the National Broadcasting and Telecommunications Commission is likely to begin next month.
“This will help raise awareness of digital terrestrial TV broadcasting service that is now available on cable and satellite TV platforms throughout the country,” Takonkiat said.
Currently, about 70 per cent of the country’s 22 million households are watching programmes on six analog and 24 digital terrestrial channels via cable and satellite TV platforms.
The company has set up its evening prime time for first-run programmes. It begins with news programmes produced and overseen by well-known news anchor Narakorn Tiyayon from 5pm to 6pm.
After that, the “Daily Magazine” variety show will run from 6pm to 7pm, followed by situation comedies until 8pm.
From 8.10pm to 10.10pm, there will be a special programme called “10 Years of Love: The Star TV Special”.
Apart from good content, Takonkiat said his strong relationship with key content producers would help his channel attract advertisers and audiences.
‘Big Sister Daeng’
Surang Prempree, the owner of production house Chan 25, will produce a TV drama for One HD channel soon, he confirmed. Commonly known as “Big Sister Daeng”, Surang is the former boss of Channel 7.
Takonkiat added that his own production company Scenario would continue producing TV dramas and sitcoms for analog TV channels like TV5.
Meanwhile, the new season of its flagship talent show “The Star”, which used to screen on Modernine TV, is likely to move to One HD next year.
However, Takonkiat insisted that the deal to produce programmes for Channel 3 remained unchanged as a result of a strong relationship with high-ranking executives at the analog TV station. The company is seeking revenue to cover its expenditure of Bt1 billion on TV production and content development in one year of operation, while the break-even point is expected to be hit within five years.