Mono expects half of revenue from broadcast unit by 2016
April 29, 2014 00:00 By USANEE MONGKOLPORN THE NATION
MAJOR content provider Mono Technology has targeted Bt5 billion in revenue in 2016, of which 50 per cent will be contributed by its digital TV channel operator Mono Broadcast, said Pete Bodharamik, chairman of Mono Technology.
Mono Technology has recently increased the registered capital of Mono Broadcast to Bt500 million in order to invest in content and production and operation of Mono Broadcast’s Mono 29 digital TV channel, he said.
“We’re aiming to be one of the top five digital TV channels as soon as possible,” he said.
Last year Mono Technology had Bt1.5 billion in revenue, of which 61 per cent was from its SMS-based content business, while its satellite TV business generated only 3 per cent.
But the revenue contribution ratio from the TV business is expected to surge to 50 per cent in 2016, while revenue from mobile content will drop to 28 per cent.
The Mono 29 channel expects advertising revenue of around Bt500 million this year. Mono Technology has targeted revenue of Bt2 billion this year.
The company has capitalised on its integrated content platforms, including websites, Internet services, satellite television, and magazines to secure advertising revenue.
Mono Technology claimed that it had 7 million page views per day and 700,000 unique visitors on its M Thai content website.
Mono 29 will officially launch its channel today under with 70 per cent of its content entertainment and 80 per cent of the total programmes foreign content.