Mobile advertising network BuzzCity has appointed Wararin Phoonuch-aphai as its new country manager for Thailand.
Wararin will lead initiatives to drive sales growth in the mobile and desktop advertising sectors.
Her responsibilities include new business development, creating and implementing sales strategies, and client services.
“Over the past 18 months, the Thai Web economy has come of age,” she said.
“Multi-device surfing has become the norm in many parts of the country, and BuzzCity offers a unique entry point for clients seeking to access the growing mobile commerce opportunity in Thailand.”
Wararin brings extensive local market expertise to the role, particularly in the development of Web marketing campaigns and identifying emerging
m-commerce trends, target segments, and new business opportunities. BuzzCity chief executive officer KF Lai said Thailand was a key market in the company’s global network. In the first quarter alone, more than a billion adverts were served to more than 10 million Thais.
“So we are delighted to welcome someone as experienced as Wararin to the BuzzCity team to help us launch new, integrated display advertising plans in Thailand, which we believe will deliver significant expansion in new market segments,” Lai said.
Before joining BuzzCity, Wararin held senior management positions with prominent Internet companies including Syndacast and InetAsia Solutions.
She is a graduate of Ramkhamhaeng University, where she earned Bachelor of Education and Master of Business Administration degrees.
BuzzCity is a mobile advertising network that offers brand owners and agencies access to a global display network of publishers.