Nation confident of taking top digital-TV news spot
January 27, 2014 00:00 By Watchiranont Thongtep
NBC points to seasoned hosts, strong content
Nation Broadcasting Corporation (NBC) believes that with its highly experienced news crews, expanded content and broader distribution, Nation TV will be the top news station on digital terrestrial TV.
“NBC was formed 13 years ago to spearhead Nation Multimedia Group’s diversification into the TV broadcasting business, so today we have a strong news team that produces in-depth analyses and quality reports,” president Adisak Limprungpatanakij said yesterday.
Besides Nation TV’s famous hosts like Kanok Ratwongsakul, Teera Tanyapaibul and Veenarat Laohapakakul, there will be a troop of new-generation news anchors to help all viewers get up to date on breaking news developments and directions everyday with support from long-time correspondents in the field across the country.
Veteran journalists Suthichai Yoon and Thepchai Yong will join Nation TV to offer insights and analyses of the big stories of the day both in the country and around the globe. That will help people get a better understanding of the impact of the news.
“With the most trusted news team, Nation TV will offer different experiences in watching news programmes for all audiences,” Adisak said.
NBC also prepares great content for Nation TV to attract viewers from the time they wake up until they go to bed. Highlight news-variety shows will be lined up in morning prime time from 5am-10am and in evening prime time from 5pm-1am.
The company will revamp its TV schedule by adding programmes hosted by some of the country’s most recognised news anchors.
Kanok, Teera and Veenarat will provide around-the-clock news in a morning show called “Kebtok Nation” from 8am-10am. Evenings will see flagship programmes such as “Khao Kon Khon Nation”, “Kebtok Nation”, “Nation X-File” and “Kom Chad Luek – news hardtalk”.
Entering into the digital terrestrial TV era, Nation TV will reach a wider audience base.
Nation Channel on cable and satellite TV can reach only 1.4 million viewers a day. However, on the digital terrestrial TV platform, it will reach more than 3 million viewers a day in March and more than 10 million households by June.
“More importantly, under the must-carry rule advised by the National Broadcasting and Telecommunications Commission, TrueVisions subscribers will also be able to watch Nation TV’s programmes,” he said.
Nation TV also hopes to take some of the viewers away from Channel 3’s prime time news show, which is considered a leading news producer in terms of billings from the advertising industry.
“With our strong Nation Channel audience base in the cable and satellite TV platforms as the country’s No 1 news station, we strongly believe that after taking to the airwaves through the digital terrestrial platform, Nation TV will also become No 1 from day one,” he added.