CTH aims for 3m subscribers by 2016 with boost from partners
January 23, 2014 00:00 By WATCHIRANONT THONGTEP THE NAT
CTH, a leading subscription-based TV broadcaster, has revised its business strategy to focus more on partnering with other key satellite TV platforms, on top of creating its own pay-television network.
It hopes for a subscription base of 3 million by 2016.
“We are discussing with several leading satellite TV platforms plans to reach 14 million households. CTH has reached a partnership with PSI Holdings, the largest satellite TV provider, to carry CTH’s programmes including the English Premier League [matches] to PSI customers,” CTH chairman Vichai Thongtang said yesterday.
Under the partnership with PSI Holdings, CTH will provide exclusive pay-per-view content through the PSI O2 Digital HD set-top box. Pay-per-view content will include 380 live EPL soccer matches from the current season to the 2015-16 season.
Customers who want to access such content must pay for viewing packages, such as a Bt270-monthly package to watch 10 exclusive channels; Bt450 monthly package for 18 exclusive channels; and Bt790 monthly package for 22 exclusive channels.
Somporn Teerarochanapong, chairman of PSI Holdings, said his company expected to sell 2 million satellite TV set-top boxes bundled with CTH’s exclusive content by the end of this year, creating at least Bt1.8 billion revenue.
CTH chief executive officer Kittsanan Ngampathipong said that through this partnership, the company hoped that it would gain a million new subscribers consisting of PSI customers. CTH will earn revenue from the subscription fees.
Apart from CTH’s exclusive channels, PSI customers will get access to pay-per-view service from other content providers such as RS. Its pay-per-view programmes include live broadcasts of Spanish La Liga soccer matches and the 2014 Fifa World Cup Final.
Through this partnership, CTH expects to achieve its target of 3 million subscribers within two years.
Last year the company faced difficulties expanding its network both on the cable and satellite TV platforms. It managed to reach only 50 per cent of the 1.5 million cable TV subscribers available through CTH’s partner operators. Meanwhile, it secured 200,000 satellite subscribers using both Ku- and C-band dishes.