June 20, 2012 00:00
By Watchiranont Thongtep
Soccer games shown across multi-platforms via broadcast partner of copyright holder RS
La Liga fans in Thailand will be able to watch 50 live matches from Spain’s top soccer league on BBTV’s Channel 7 via conventional antennas and satellite-TV sets, starting next season, RS said yesterday.
RS, which holds the sole rights to broadcast La Liga games in the 2012-13, 2013-14 and 2014-15 seasons, will begin live broadcasts in August.
Chief operating officer Pornpan Techarungchaikul said the company would select 50 live matches, out of 380 La Liga games in total, in each of the three seasons for airing on official broadcast partner BBTV’s Channel 7 across multi-platforms such as TrueVisions and GMM Z
network that carry the channel.
RS will also provide the content on its own satellite-TV Channel 8.
“All satellite-TV households will be able to enjoy watching these selected matches on their own satellite-TV sets. But technically, we must encrypt the satellite signal carrying such content to control it within the Kingdom,” Pornpan said.
The viewers will be able to access all 380 live La Liga matches in each of the seasons by using RS’s Sunbox set-top boxes for a monthly fee of Bt100. These games will be aired on the RS Sport La Liga channel.
The company will reveal all details next month, including the price of the set-top box.
RS expects to gain 300,000 subscribers from the first season of La Liga broadcasting, rising to 500,000 during the second season and 800,000 for the 2014-15 Spanish season.
PSI Holding and DTV will distribute set-top boxes for RS, Pornpan said.
This new pay-TV service will contribute revenue in the final quarter of the year, with full-year income of Bt3.2 billion now targeted for the company, representing a 19-per-cent increase from last year, she said.
A total of Bt950 million is expected to come from music and digital download service, Bt850 million from show business, Bt750 million from TV business, Bt430 million from radio business, Bt230 million from sports content and the remainder from in-store media service.
The company also plans to raise advertising fees in the super-prime-time slot on Channel 8, between 6.30pm and 9pm, from Bt3,000 per minute to Bt20,000 per minute after having developed the quality of its own produced content such as drama, which has become popular among local audiences, she said, referring to recent AGB Nielsen media research.
Meanwhile, the ad rates for other slots on Channel 8 and all slots on RS’s Sabaidee TV will be hiked by 50 per cent.
After this adjustment, Pornpan said her company would guarantee advertisers’ satisfaction. If the cost per rating proved to be unsatisfactory, RS would provide a refund.