Toyota Motor Europe reported first quarter sales of 269,000 for its Toyota and Lexus vehicles, an increase of 11 per cent on the same period in 2016.
The market share for the group increased by 0.2 percentage points to 5 per cent.
Toyota’s hybrid sales grew 50 per cent year-on-year to 106,000 units.
Hybrids now represent nearly 40 per cent of TME’s total sales, and close to 50 per cent in Western Europe.
The successful launch of the Toyota C-HR led the way for the strong start to 2017.
The company said C-HR epitomised “our customers' shift to hybrid”.
It said this strong first quarter performance had also been supported by the Yaris Hybrid, Auris Hybrid and RAV4 Hybrid, with them all achieving record sales in March.
The company said despite challenging conditions in Russia, it maintained leadership in its core segments with the Hilux and the locally produced Camry and RAV4.
“The European market performed well in the first quarter of the year and our performance was even stronger. Our hybrid line-up of 15 Toyota and Lexus models, the largest in the automotive sector, drove this double-digit sales increase. Almost 40 per cent of our sales are now hybrids, showing European drivers’ affinity with our hybrid technology. I expect 2017 to be a very good year for Toyota," said Dr Johan van Zyl, president and chief executive of TME.